Middle East mobile phone shipments drop 12.5 per cent in Q1
Posted on 2 5 April 201 6 by Admin
Middle East’s mobile phone deliveries shrank 12.5 percent in the first quarter of 2016 to 26.1 million from 29.78 million systems in the corresponding duration in 2014, according to most current figures from International Data Corporation (IDC).
On a quarter-on-quarter basis, the area s mobile phone market saw an 11.7 percent decline in shipments throughout the first three months of the year marking a considerable drop from the 29.49 million devices delivered in the previous quarter.
In GCC, all countries besides Qatar saw their deliveries of smart phones falling off in Q1. In UAE and Saudi Arabia shipments visited 12.7 and 10.4 percent respectively while Qatar saw a flat development of 1.3 per cent, according to IDC.
When a technology that seemed to be in a continuous boom, smart phones are no longer immune to damaging customer belief as the bleak macroeconomic outlook starts to bite, states Nabila Popal, research study supervisor for cellphones at IDC Middle East, Africa, and Turkey.
In regards to running systems, Android s share of the Middle East smartphone market continues to rise, reaching 86.4 percent in Q1 2016. Apple’s iOS deliveries, meanwhile, were down 28.8 percent quarter on quarter for 13 percent share.
Samsung, Apple, and Huawei continue to blaze a trail in the mobile phone segment, with market shares of 42.1 percent, 13.0 percent, and 8.6 per cent, respectively.
Of the leading three suppliers, just Samsung tape-recorded quarter-on-quarter growth in share and deliveries, with the successful launch of its Galaxy S7 flagship stimulating a 6.6 per cent boost in units. This compares very positively to declines over the very same period of 28.8 per cent for Apple and 14.5 per cent for Huawei, IDC exposes.
The tough financial environment suggests that consumers are normally hesitant to spend more than is definitely essential on their mobile phones, says Saad Elkhadem, a research study expert for mobile phones at IDC Middle East, Africa, and Turkey. Suppliers are progressively pressing their mid-range devices in an attempt to supply customers with a great balance in between value and functions. The Samsung J series, which is mainly priced under $200, is a prime example of this new focus, and it is currently responsible for a large part about a 3rd of Samsung s Middle East deliveries.
IDC expects the Middle East mobile phone market to continue to stutter throughout 2016, with a minor recovery possible by the end of the year due to the holiday and a number of significant launches that are slated for the fourth quarter.
The prevailing belief is that 2016 will be a tough year for mobile phone development due to low oil costs, lowered federal government spending, and continuous political instability, adds Popal. These elements are all constraining customer spending throughout the region, and it is the customer section that is the significant driving force behind need for mobile devices. This is being intensified by the absence of major development presently occurring in the industry from a consumer perspective, and as such we are seeing suppliers and channels brace themselves for a tough year ahead.