American movie theater chain AMC Entertainment recently announced it was thinking about allowing the use of smart phones in some of its movie theatres. A viral social media backlash quickly forced what read like an apology.
With your suggestions in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres tweeted CEO Adam Aron. Not today, not tomorrow and not in the foreseeable future.
Was the American chain chastised a little too harshly for simply voicing a concept? At no point did they reveal mobile friendly screenings as a brand-new policy. Nor did they even mean to carry out such ideas into every screening. Rather, the idea was to allow texting at select screenings for particular films.
Would it be such a bad thing if serial testers during movies decided to segregate themselves with other likeminded testers? Excellent riddance, I hear some state.